Google on Wednesday announced a new affordable smartphone, the Pixel 6a, as well as a set of noise-canceling Pixel Buds Pro headphones and its first Pixel smartwatch.

Why it matters: Google is increasing its investment in developing its own hardware and incorporating technology from its Fitbit acquisition.

The big picture: While Google spent only a small portion of its I/O developer conference keynote talking hardware, it's a huge area of investment for the company. Plus, people tend to pay more attention to shiny new devices than to software updates.

Between the lines: Google saved perhaps its coolest demo for the end, showing prototype AR glasses that allow people to speak different languages and look at one another while seeing a translation on the display of the glasses.

Also announced at Google I/O:

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